Privacy Policy

1. Information We Collect

Personal Information

  • Account Information: Email address, name (if provided), and authentication data
  • Payment Information: Billing information processed securely through Stripe (we do not store payment details)
  • Usage Data: Credits purchased, photos processed, and service usage patterns

Photos and Content

  • Original Photos: Images you upload for enhancement
  • Enhanced Photos: AI-processed versions of your photos
  • Processing Data: Enhancement settings, processing time, and technical metadata

Technical Information

  • Device Data: Browser type, operating system, IP address, device identifiers
  • Usage Analytics: Pages visited, features used, session duration
  • Performance Data: Loading times, error reports, service performance metrics

2. How We Use Your Information

Service Provision

  • Process and enhance your uploaded photos using AI technology
  • Manage your account, credits, and purchase history
  • Provide customer support and respond to inquiries
  • Send transaction confirmations and service updates

Service Improvement

  • AI Model Training: Use uploaded and processed photos (with identifying information removed) to improve our enhancement algorithms
  • Quality Assurance: Analyze processing results to enhance service quality
  • Feature Development: Develop new enhancement features and capabilities

Business Operations

  • Marketing: Use processed photos for promotional materials and case studies
  • Analytics: Understand usage patterns and optimize service performance
  • Legal Compliance: Meet legal requirements and respond to legal requests

3. Information Sharing and Disclosure

Third-Party Services

  • Google: Authentication services (Google OAuth) - subject to Google's Privacy Policy
  • Stripe: Payment processing - subject to Stripe's Privacy Policy
  • AWS: Cloud infrastructure and storage - subject to AWS Privacy Policy
  • Analytics: Service usage analytics for performance optimization

Legal Requirements

  • Comply with legal obligations and government requests
  • Protect rights, property, and safety of MakeHot.ai and users
  • Investigate and prevent fraud, abuse, or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to the same privacy protections.

4. Data Retention and Storage

Photo Retention

  • Original Photos: Deleted immediately after processing (typically within 24 hours)
  • Enhanced Photos: May be retained indefinitely for service improvement and business purposes
  • Processing Metadata: Retained for analytics and service optimization

Account Data

  • Account Information: Retained while account is active and for 2 years after account closure
  • Transaction Records: Retained for 7 years for tax and legal compliance
  • Usage Logs: Retained for 1 year for security and analytics purposes

5. Data Security

  • Encryption: All data transmitted using SSL/TLS encryption
  • Secure Storage: Data stored on secure AWS infrastructure with access controls
  • Access Control: Limited employee access on a need-to-know basis
  • Regular Audits: Security practices reviewed and updated regularly

6. Your Privacy Rights

Access and Control

  • Account Access: View and manage your account information
  • Data Portability: Request copies of your personal data
  • Account Deletion: Delete your account and associated data

Communication Preferences

  • Opt-out of marketing communications (service notifications may continue)
  • Control notification settings for account and transaction updates

Regional Rights

Users in certain jurisdictions (EU, California, etc.) may have additional rights including data correction, deletion, and portability. Contact us to exercise these rights.

7. Cookies and Tracking

  • Essential Cookies: Required for service functionality and authentication
  • Analytics Cookies: Help us understand service usage and performance
  • Third-Party Cookies: From Google, Stripe, and other integrated services
  • Cookie Control: Most browsers allow cookie management in settings

8. Children's Privacy

Our service is not intended for users under 18. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will delete the information immediately.

9. International Data Transfers

Your information may be processed in countries other than your residence. We ensure appropriate safeguards are in place for international transfers in compliance with applicable privacy laws.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the service after changes constitutes acceptance.

11. Contact Us

For questions about this Privacy Policy or data practices, contact us at through the website's contact form.

Important Note: By using MakeHot.ai, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. Please review this policy carefully.

© 2025 MakeHot.ai - Show your hottest side, naturally.